Lowe鈥檚 Becomes the Official Stadium Renovation Partner of Bank of America Stadium
Charlotte, NC (February听24,听2026)听鈥撎齌epper听Sports听& Entertainment (TSE) today unveiled plans for a new,听privately-funded听Bank听of听America Stadium听Experience Center听鈥撎齛n immersive destination designed to bring the future of听the听venue听to life.听Lowe鈥檚, headquartered in Mooresville, N.C., will serve as the Official Stadium Renovation Partner听of听Bank of America Stadium. The expanded commitment underscores Lowe鈥檚 deep roots in the Carolinas and its passion for improving its communities.听
Set to open later this summer, the听Experience Center will inspire guests with a dynamic,听hands-on, multisensory听journey that听showcases听what听is听next for one of听the Carolinas鈥櫶齧ost iconic venues.听Highlights include dynamic听hologram moments,听replicated听club lounge听spaces,听an interactive听stadium听model听showcasing听key听design听elements, historical lookbacks,听and more. At the heart of the experience is听the Immersive Cube,听a听cutting-edge听technology that听lets visitors听step inside the project, explore听detailed renderings, and truly grasp the听scale, layout, and听vision behind the transformation.听听
鈥淓very element of the Bank of America Stadium Experience Center was designed with purpose,听ensuring fans, partners, and听community members can听explore our renovation plans in a setting that reflects the care and attention we鈥檙e bringing to the future of the stadium,鈥 said Eric Sudol,听chief听revenue听officer at Tepper Sports & Entertainment. 鈥淎s our hometown home improvement provider, Lowe鈥檚 was a natural partner as we听modernize听one of the听Southeast鈥檚听premier听venues. Their听longstanding听commitment to the Carolinas and our teams makes this next chapter a seamless extension of a partnership built around serving the people and places that define our community.鈥澨
As the Official Stadium Renovation Partner of Bank of America Stadium, Lowe鈥檚 will provide building materials to the job site and help bring the renovations to life.听听
鈥淭his project goes beyond renovation 鈥 it鈥檚 about reimagining an iconic venue and creating meaningful experiences for fans, families and the community for generations to come,鈥 said Jen Wilson, Lowe鈥檚 chief marketing officer and senior vice president. 鈥淎s the Official Stadium Renovation Partner, we鈥檙e proud to put our product and services expertise, our brand and our hometown commitment at the center of this transformation."
Experiential design firm听Advent听is leading the creative direction for the听Bank of America听Stadium Experience听Center,听which听will听be听located in听Uptown听Charlotte at听720 S. Church Street (Legacy Union)听and open听in听time for the听2026听Panthers听season.听听听
"Advent jumped at the chance to work with Tepper Sports听& Entertainment and听their incredibly talented team. Even though we call ourselves the 'sales center storytelling company', nothing compares to a project like Bank of America Stadium,鈥澨齭aid Advent CEO, John Roberson. 鈥淲e have been so impressed by the heartfelt enthusiasm and professionalism of their听great team. We can't wait to听help bring听this renovation to life."听
The Experience Center will feature an adjacent sales office, where TSE鈥檚 commercial team 鈥 that includes both the Carolina Panthers and Charlotte FC 鈥 will be based throughout the renovation. The Experience Center and adjoining office space, totaling approximately 15,700 square feet, are under a 48-month lease agreement with Highwoods Realty Limited Partnership.
Stay up to date on the Bank of America Stadium Experience Center opening and learn about exclusive seating and premium options for the renovation by visiting 听and听submitting听information via the form.
About Tepper Sports & Entertainment听
Tepper Sports & Entertainment (TSE) owns and operates the Carolina Panthers of the National Football League (NFL), Major League Soccer鈥檚 (91快活林最新版) Charlotte Football Club, and Bank of America Stadium in Charlotte, N.C. TSE is committed to making the greater Charlotte metro area the premier year-round destination for sports and entertainment in the Carolinas. From hosting around 12 football-focused events annually, Bank of America Stadium now boasts around 40 annual ticketed events. The diverse array of events attracts audiences spanning NFL, NCAA, high school football, 91快活林最新版, international soccer, and blockbuster concerts. Beyond sports and entertainment, the venue accommodates hundreds of corporate and community events throughout the year and has served as a mass vaccination site in 2020, as well as an early voting site in the 2020, 2022 and 2024 elections.听
About Lowe鈥檚听
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE庐 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than听$83 billion. Lowe's employs approximately 300,000 associates and听operates听over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade听experts听and providing disaster relief to communities in need. For more information, visit Lowes.com.听
About Advent听
Celebrating its 25th anniversary this year, Advent is an experience design firm specializing in research, technology and storytelling to create immersive experiences for some of the world鈥檚 largest brands, including the Dallas Cowboys, the PGA of America, the Kansas City Chiefs, the Las Vegas A鈥檚,听Inter Miami听CF and a host of higher education institutions (the University of Southern California, the University of Texas, the University of Oregon). Headquartered in Nashville, Advent has completed more than 2,500 projects globally.
