Charlotte鈥檚 Major League Soccer franchise is officially named Charlotte Football Club (FC), the organization announced today. In addition to revealing the club name, Charlotte FC unveiled team branding, including its crest and colors with a live video show presented by Ally Financial, Inc.
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鈥淐harlotte FC is part of an exciting new era for sports in Charlotte and the Carolinas. Today鈥檚 unveiling of our name, colors and crest will be remembered as one of the most exciting days in our club鈥檚 history,鈥 said Tom Glick, President of Tepper Sports and Entertainment. 鈥淥ur fans have been at the heart of creating this brand. This is a large and growing group of soccer fans who, like us, have a passion for the game and big goals and ambitions. We will keep building together with them and delivering a club to which they belong.鈥
The design inspiration for the Charlotte FC crest was derived from Charlotte鈥檚 unique history as the first American city to have its own branch of the United States Mint. The blue, black and white crest is in a circular shape, a modern interpretation of the historic coins made locally. In the center of the crest lies a four-point crown, a nod to the Queen City moniker and the historic four wards of Uptown Charlotte. The engraved typeface and聽Minted 2022聽border mark are additional details paying homage to the club鈥檚 inaugural season.
鈥淭he聽Charlotte FC brand truly embodies our city with a design that reflects Charlotte鈥檚 rich history,鈥 said Charlotte FC Owner David Tepper. 鈥淲hen聽we were awarded the team in December, I聽spoke about this club聽bringing聽the city together. To reach the point where our fans can actually know our name and see our colors is a significant milestone.鈥
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