Partners

Charlotte FC and Ally Enhance Partnership with Focus on eSports

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Club鈥檚 inaugural kits are now available in FIFA 22鈥檚 Ultimate Team Mode ahead of CLTFC鈥檚 full inclusion in FIFA 23 later this year

CHARLOTTE, NC (Tuesday, May 3, 2022) 鈥 Charlotte FC and Ally today announced a new focus on eSports as they expand their collaboration to include Charlotte FC鈥檚 first-ever e91快活林最新版 athlete Khaled Ali.聽聽

Ally, the founding and lead partner of Charlotte FC, will deepen their commitment to the Club and its fans with their support of Ali,聽as well as the Club鈥檚 eSports initiatives through tournaments, giveaways, and Twitch streams among other FIFA-related activations.聽

Beginning today, the Club鈥檚 inaugural kits鈥攖he primary 鈥淐arolina Kit鈥 and 鈥淣ewly Minted鈥 community kit鈥攚ill be available in the series鈥 popular mode FIFA Ultimate Team (FUT).聽

Ally is also front-of-jersey sponsor on both kits which will authentically appear in the video game played by millions of people annually across the globe.聽

鈥淭his is a very exciting time for me as a competitive FIFA player and I鈥檓 so thankful to Ally and Charlotte FC for this innovative partnership to bring gaming to the forefront. The Club is dedicated to expanding into the virtual space and reaching our fans in new ways and this is the perfect way to start,鈥 said Ali. 鈥淎ll gamers across the Carolinas will get to experience Charlotte FC in a whole different way and I can鈥檛 wait to meet and interact with all of you during the streams and activations to come.鈥澛

The Club鈥檚 badge has been available for use in FUT since the launch of FIFA 22, but the addition of the Club鈥檚 kit into the game mode allows users across the world to utilize the kits.聽

鈥淎s a digital financial services company, we are continuously innovating through technology,鈥 said Bridget Sponsky, executive director, brand and sponsorship marketing, Ally Financial. 鈥淪upporting Khaled and tapping into the passion that gamers have around聽eSports聽is the perfect synergy for Ally鈥檚 efforts to reach soccer fans beyond the pitch.鈥

The kits are available in Ultimate Team now.